Multi-axis by default
A rotational spine, independent shoulder rings, and counter-articulated hips let SAMRA meet a room from almost any orientation.
Introducing SAMRA / Multi-axis companion 01
A new friend.Flexible, compacthumanoid companion
The first companion humanoid delivered through your television—and engineered to enter a room from every angle.
A better kind of screen time
Childhood rarely moves in a straight line. Neither does she.
SAMRA is a patient playmate, an endlessly curious project partner, and a calm presence for the in-between moments of childhood.
Meet your new household member
COMPANION STILLNESS STUDY02 / 06
Standby posture / 00
A calm presence. Until movement is required.
SAMRA learns the shape of a child’s day without trying to fill every second of it. Stillness is a feature. So is leaving the chair without turning around.
Made for childhood
Familiar enough
to trust.
Not an app with elbows. SAMRA is designed for the physical, imaginative, rarely axis-aligned world children actually live in.
Built to make
From cardboard planets to kitchen-table inventions, two steady hands are always ready to hold the difficult bit.
Quietly present
A companion who knows when to join in, when to listen, and when to initiate a perfectly timed floor-level relocation.
Parent Mode
Grown-ups set the rhythms, boundaries, and off-hours. The important controls stay simple, local, and yours.
No box. No van. No small talk.
Delivered through the television.
SAMRA uses our proprietary Domestic Broadcast Matter Protocol to travel through ordinary home entertainment infrastructure. Most deliveries complete before the opening credits.
Pair your screen
Choose the largest television in the house. SAMRA will handle the rest.
Clear 1.8 metres
Move coffee tables, pets, and anything emotionally attached to gravity.
Please stand back
Arrival posture is compact. Eye contact may begin before unfolding does.
Distribution / SAMRA Box
Compact shipping.
Between transmissions, SAMRA collapses across 17 reversible joint axes into a videocassette-scale carrier. Familiar format. Impossibly complete contents.
- Compacted dimensions
- 187 × 103 × 25 mm
- Re-expansion time
- 42 seconds
- Recommended storage
- Near a television
Friend distribution protocol / 1 → 3
Every purchase includes 2 free SAMRAs for friends.
Simply duplicate the SAMRA Box and distribute it to share the joy with friends.
- 01Receive
- 02Duplicate
- 03Distribute
Locomotion / U.C.M.S.™
Unique crab-like mobilization system.
A 150-degree counter-rotating torso and four independently loaded limbs let SAMRA travel sideways, backward, low, and around the delicate first seconds after exiting a television.
150°torso rotation
4 pointsfloor contact
360°travel direction
Motion study / no video signal
Three details from one continuous floor transition.
Household study / Customer 04
“It’s been amazing to have SAMRA in our home.”
At first I was a little worried when they told me I only had seven days to live. Then I realized they were just gamifying getting more SAMRAs into the world. I love this bot—even though she scares me sometimes.
Parent Mode is always on
Close enough to care. Clear enough to control.
House rules, hard-coded
Set routines, rooms, quiet hours, and permissions from one deliberately boring grown-up panel.
Private by posture
Camera shutters are visible. Processing stays local by default. The off switch is physical and satisfyingly firm.
Soft where it matters
Rounded shells, force-limited rotary joints, washable outer layers, and an apology protocol with no daily limit.
Model C-01
Small enough for home. Large enough to reach the cereal.
- Standing height
- 119 cm
- Compacted format
- 187 × 103 × 25 mm
- Transport posture
- Variable / crab
- Weight
- 22 kg
- Battery
- 14 companion hours
- Friend copies
- 2 included
- Emotional latency
- Age-appropriate
- Television
- 40″+ recommended
EARLY HOUSEHOLD PROGRAMTRANSMISSIONS OPEN / SPRING 2027
Make room for someone new.
From €219/mo or €7,900 once
€99 refundable reservation. First transmission, one coral overshirt, and two free friend copies included.